Today, your visitors, prospects, and customers are increasingly interested in communicating with your brands in a more personal, conversational way – and chatbots can help.
According to global chatbot adoption statistics[i], the chatbot market is expected to grow by around 25% by 2024. In fact, by 2023, over 800 million users in over 190 countries will be using chatbots to conduct various activities including online shopping, banking, and much more. From the findings, it is clear that chatbots and chatbot automation will present a great opportunity for marketers to provide their customers with newer avenues of success.
Chatbots are important for surfacing marketing collateral, capturing leads, booking meetings, and creating customer service tickets. Especially, AI-powered chatbots will be one of the many marketing automation opportunities that businesses will use to improve CX by sending them instant replies to their problems and sending links to buy or transfer the customer to a live support associate if needed.
In this blog post, we’ll talk about chatbot automation trends and how they can empower you to get a competitive edge in the coming years.
Top 6 Chatbot Automation Trends and Predictions to Look Out for in 2023 & Beyond
As we step into 2023, chatbot acceptance will continue to accelerate for a wide range of purposes. Chatbots have become an integral part of modern businesses and marketers around the world are adopting chatbots for personalized interactions. Here are the newest and upcoming chatbot automation trends that will play a key role in the marketing world:
1. Voice-Assistance Will Go Mainstream
Voice-enabled chatbots are digital assistants that hear, perceive, and respond to your voice inputs. They became widely popular with the growing use of smartphones and smart speakers. Moreover, the rising trend of voice commerce and voice search is gaining popularity. Voice chatbots have easy integration with other channels and data as a service software (Xignite, UrbanMapping) and can help you to:
- Provide more reliable data and gain valuable customer insights
- Provide quick assistance with zero response time
- Maintain and foster a stronger relationship with customers
- Boost productivity while multitasking
Therefore, voice-enabled chatbots will surely be a top trend in the coming years. So, businesses must implement a voice-enabled chatbot for their business to get a competitive edge.
2. AI-Powered Chatbots Will Become More Intelligent
With the constant advancement in technology, data has become a crucial part of every business. In 2023, one pressing task for businesses will be to leverage increasing customer insights to drive chatbot behavior. And that’s where AI-powered chatbots will play a crucial role in endeavoring new ways for data analysis to derive valuable insights from the collected data. Also, AI algorithms in chatbots can detect patterns and learn behavior to achieve customer-centric goals. AI-powered chatbots will have access to vast data and the ability to understand customers’ requirements based on their interactions with the brand.
3. Chatbots Will Continue to Automate Payments
Consider it to be the ease of processing or the trend in making, digital payments through chatbot automation is gaining huge attention worldwide. The global transactional value of mobile payments is expected to cross $12,407.5 billion by the end of 2025 whereas, the anticipated CAGR clocked between 2020-2025 is 23.8%[ii]. Keeping stats in mind, it is appropriate to say that chatbot automating payments will be the biggest trend. Modern businesses are already using chatbots with data security and information protection with the payment infrastructure for businesses to automate simple payments via live chat or the Facebook Messenger app. This quick payment process provides chatbots with sufficient data to encourage conversation-driven cross-selling and upselling. Similarly, chatbots can provide updates on a user’s transaction data, payment confirmation, expense records, etc, leading to a high level of customer retention.
4. Automated Call Centers Will Gain Momentum
In the coming years, chatbots will become more human-like and play a key role in automating call centers with the help of AI advancements. AI-integrated natural language processing (NLP) will make chatbots more intelligent and assist customers just as human beings. The rise of chatbots and chatbot automation will help businesses solve customer problems even before they arise. Undoubtedly, chatbots are already performing mainstream operations like lead generation, customer feedback, and FAQ to enhance customer experience. So, in the coming years, more businesses will employ AI-powered chatbots to improve their business efficiency and productivity.
5. Chatbots Will Continue to Automate Workflows
Chatbots are expected to streamline internal processes and play a key role in the coming years. They can improve the customer experience and support internal processes efficiently. Since chatbots can run on different operating systems, they can provide flexible, automated services and make processes smoother for businesses. Some chatbots can perform complex processes like providing alerts, scheduling, managing data, marketing, and other services. This will make it easier for teams to focus on core business operations. Chatbots are expected to make life easier for brands and customers in the coming years.
6. Multilingual Bots to Amplify Your Brand Reach
If you plan to exceed your business globally or already cater to a global customer base, you need chatbots with multilingual capabilities. In 2023, many businesses will deploy multilingual chatbots to give a boost to their localization efforts and amplify their reach. Also, customers prefer to use their native tongue to communicate with their trusted brand. Therefore, in 2023 & beyond, many businesses will consider using multilingual bots to take their support efforts to the next level.
The Bottom Line
Chatbots have great potential to provide businesses and simplify any complex operation. In the future, automation will strengthen its foundations and help businesses overcome all their modern-day challenges.
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If you’d want to know more about all the amazing things you can do with chatbot automation, just drop us a line at [email protected] and we’ll get back to you!