The average cost of mismanaging digital assets is $10,000[i] a year.
Digital assets are indispensable valuables for every business. And as the business grows, the volume of these assets also scales, making it harder for you to manage them well.
From siloed asset storage to poor version control and digital rights limitations, there are multiple challenges that businesses have to deal with for their digital assets management.
In fact, according to a report[ii], marketers spend over 60% of their time retrieving information or restructuring lost assets.
Using a Digital Asset Management (DAM) system might be the best solution to organize and manage your assets as it can help you:
– Organize Content in One System
– Monitor Content Effectiveness
– Integrate MarTech Stack
– Consolidate Redundant Tools
– Ensure Brand Consistency
In this blog post, we’ll discuss the DAM in Adobe Experience Manager (AEM) and how the Digital Asset Management (DAM) system in AEM 6.5 can help you enhance your business’s content velocity and digital experiences.
Digital Asset Management (DAM) in Adobe Experience Manager (AEM)
Digital Asset Management (DAM) is both a practice and a product. It refers to the process of organizing, storing, managing, and retrieving your digital assets such as documents, images, audio, videos, and graphics for online distribution. DAM also refers to the tool that is used to facilitate this process to deliver consistent, relevant, and dynamic user experiences on any device and channel.
Adobe Experience Manager Assets is the DAM solution by Adobe to enable enterprise-wide sharing of business’ key digital assets. AEM Assets works as a dynamic content engine that streamlines creative workflows and automates experience delivery with the help of AI.
Since AEM Assets is cloud-native, it automatically scales according to the traffic and user requests to offer responsive and tailored experiences to users. It also allows multiple teams to collaborate easily to launch these experiences swiftly.
Benefits of Using AEM Assets for Digital Asset Management
AEM Assets acts as a centralized hub for your digital assets to ensure successful experiences across the customer journey. It comes with the following capabilities –
- Stock Management – Add and share images, documents, audio, and videos in multiple formats and group them by tags, stars, and annotations.
- Flexible Workflows – Use a common set of repositories and import and export multiple digital assets simultaneously using a WebDAV or CIFS folder.
- Media Search – Retrieve files using metadata and search assets by file names, dates, tags, document type and text.
- Access Control – Track who is using which asset, check the licensing permission, and assign rights to collaborators.
- Native Creative Cloud Connection – Enable creatives to work in Creative Cloud applications while marketers provide direction and feedback directly from the DAM.
- Version Control – Track the relationship between original and subsequent content versions to scale the delivery of the latest assets.
- Performance Evaluation – Integrate with analytics to determine assets performance through metrics like click-through rates and impressions.
Top DAM Features of AEM Assets 6.5
The latest AEM Assets 6.5 is equipped with many new features and updates to help marketers efficiently produce and distribute content at scale while reducing dependency on IT for asset management.
Here are some of these top features –
Search and Discover
AEM Assets 6.5 is powered by Adobe Sensei, an AI-driven machine learning application, to perform visual searching. It lets you quickly find assets by locating similar assets to an image in DAM. You can also perform bulk functions like adding and exporting metadata or tagging within the search results.
AEM Assets has a Brand Portal that allows marketing teams to share assets with partner channels and external teams. The latest version feature facilitates a streamlined distribution and allows authorized users to contribute. This is particularly useful if you partner with an agency to manage and produce assets. The external team can upload assets without access to the full Assets system.
Sales Team Support
You can integrate Showpad with AEM Assets 6.5 to distribute content with the sales materials. Showpad allows the sales team to access appropriate assets, assemble them into a package, and then share with the customers. It also updates the assets automatically to display the latest version.
Smart Crop and Smart Tagging Video
Assets 6.5 comes with Smart Tags for videos that use Adobe Sensei to analyze videos and create tags automatically. These tags help in adding metadata which improves the search and discoverability of videos.
Sensei also intelligently crops the videos to fit any platform and device they are being viewed on. You don’t have to create multiple versions of the assets for different screen sizes. What’s more- the smart crop feature automatically picks the right focal point for each display to provide seamless experiences to users.
Assets 6.5 supports 360-degree videos. So, you can search and tag these assets using panoramic viewers for images and views for 360-degree videos. This creates a fully immersive video experience on both desktop and mobile devices to enhance user engagement.
Desktop App 2.0
Desktop App 2.0 is rebuilt with new features in AEM Assets 6.5 to allow you to do bulk operations from your desktop into the DAM. Its bulk upload feature allows you to add folders and subfolders of images into the DAM, thus, reducing time spent on organizing assets. You can also selectively sync assets between Assets 6.5 and your desktop.
In Assets 6.5, you can check out and lock an asset so that only authorized team members can edit, move, and publish it until it’s checked back in. This eliminates the circulation of multiple versions of an asset to streamline workflows. You can also manage the asset status easily with the help of the digital rights management function to reduce the risk of penalties for using unlicensed assets.
Manage Your Digital Assets with AEM Assets 6.5
The demand for new and personalized content is growing every day. But producing a sheer volume of assets is not going to help you successfully connect with your customers unless you manage them well. AEM Assets 6.5 is built for today’s content needs and can help you increase your production efficiency and marketing performance to deliver personalized experiences at scale.
Want to Enhance Your Digital Asset Management with AEM Assets 6.5? Contact Us!
Our AEM experts will be happy to help you understand the nuances of this tool to manage your digital assets well. To know more about our services, just drop a line at [email protected] and we’ll take it from there.
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