The Marketing Nation Summit, this year, is going to be bigger and better than ever before. Everyone knows that Marketo is now a part of Adobe and that speaks volumes of just how mega powerful this summit will be. We’re sure if you’re a marketer invested in the Marketing Nation Summit, you’d want a clearer picture of how to plan and prioritize your trip to The Venetian | The Palazzo, Las Vegas, NV.
Marketo will be integrated throughout the Adobe Summit where you’d not only see the customary Marketing Nation activities but also get an opportunity to sink in the glory of a larger community. There will be over 300 sessions and labs that you can choose to get your practical takeaways from. Here are 5 Marketo-centric sessions that must be on your personalized schedule:
1. Marketing Nation Summit Keynote
When: Thursday, March 28, 9:30 AM – 11:00 AM
In this session, you will learn the global impact of Marketo on marketers who are passionate and driven. You will also see how Marketo empowers these marketers to strategize, engage, and evaluate their end-to-end marketing programs/campaigns.
2. Deliver Innovative Customer Experiences with Marketo’s Partner Ecosystem
When: Wednesday, March 27, 8:30 AM – 9:30 AM
In this interactive session by Lisa Hudson, Director, Global Partner Services, Marketo, and Shai Alfandary, Global Head of ISVs & Launchpoint Ecosystem, Marketo, you are going to learn how to fashion an integrated marketing technology stack leveraging Marketo. Along with that, you will also be able to get an insight into the impact that the right partners have on ROI. You will come across several technology and digital services partners and their cutting-edge solutions that will help you revolutionize your business and drive growth with Marketo.
3. Ten Things to Know About Marketo and B2B Marketing
When: Tuesday, March 26, 1:00 PM – 2:00 PM
In this session, you will learn to ace B2B marketing, the Marketo way. This would be a breath of fresh air for campaign managers, digital marketers, optimization managers, social media managers, etc. because they will get to learn the tips and tricks to seamlessly navigate through the endless digital channels, the complexity of MarTech stacks, and the pressure of justifying marketing budgets.
4. Web Personalization and Content AI in the Real World
When: Wednesday, March 27, 2:00 PM – 3:00 PM
In this interactive session by JD Nelson, Vimeo, you are going to see real-world examples of InZone campaigns, segmentations, widgets, email and rich template content, AI implementation and usage, and new reporting. Beginning with how to get started with web personalization and content AI, you will also learn the tactics to tackle these with utmost ease on a day-to-day basis.
5. Tie Marketing to Revenue with Marketo
When: Tuesday, March 26, 5:30 PM – 6:30 PM
In this interactive session by Brewster Stanislaw, Head of Product and Strategy, Bizible by Marketo, and Jordan Con, Product Marketing Manager, Bizible by Marketo, you will learn how to produce granular performance data and machine-learning forecasts. You are also going to get a detailed insight into marketing attribution so that you’re always prepared to exhibit the impact of your marketing spend and efforts. This session is ideal for digital marketers, advertisers, audience strategists, channel marketers, social marketers, etc.
Besides these exciting sessions, the Adobe summit will also have an entire day reserved as University Day, where interested marketers can learn new skills and become Marketo Rockstars. There’s also an opportunity for the ninja marketers of today to connect with the Adobe ecosystem, several days of additional breakout content, and celebrating their achievements together.
Meet your extended Marketo Team at the Adobe Summit! Schedule a meet now!