For many business owners, acquiring new customers is challenging. Even if their product has more features and a superior user experience, customers will still choose what they are familiar with.
So, what is the solution? How to bring more customers to your product?
The simple answer is creating strategies that attract customers automatically. You should have handy customer adoption strategies that make the customer journey seamless.
But what is a customer adoption strategy and how can you create one for your Salesforce powered community?
In this blog post, we’ll cover all of these aspects in detail. Let’s get started!
What is a Customer Adoption Strategy?
A customer adoption strategy is how you plan to get customers interested in your product or technology. The goal is to learn what makes each of your users distinct and how you can make them comfortable with the use of new technology.
Customers are not a homogeneous group. They can be fearless feature testers, disciplined habit-followers, aloof CEOs, and everyone in between. A smart customer adoption strategy reaches out to all of these people, training them about your product and convincing them that they need it in their lives.
How to Create an Effective Customer Adoption Strategy?
If your technology has a low customer adoption rate, it indicates that the majority of your customers do not see the value of your product and are not using it to its full potential. To solve this problem, businesses should work on creating customer adoption strategies that make it easy for new users to pick up technology quickly.
Here are the top ways to create customer adoption strategies that help you boost customer adoption.
Consider the Users’ Needs
The first thing that you should consider when developing a customer adoption strategy is the technology’s importance to your organization. Sometimes it might be tempting to add an interesting new technology, but it’s often not needed.
This can happen if there aren’t enough trained people who know how to use the new platform or technology. And training employees can cost you a lot of money. So, make sure to determine your customers’ demands and your future goals, and then consider how new technology will fit in between those needs.
Create a Pilot Program
Another key strategy is to create a pilot program. A pilot program is a small-scale, short-term experiment that lets an organization discover how a large-scale initiative could operate. This program helps you to find the gaps before you actually implement them.
However, pilot operations should be done in a controlled setting so that it makes evaluating and monitoring everything easy. People who want to participate in the pilot program must also be early adopters. These people can then push for improvements and help with training in their own fields.
While the pilot program is running, look at how the technology, its procedures, and the way it works affects the test group. Plan for time to make changes to a pilot program before making it available to a larger group.
Describe Technology Benefits and Motivate the Users
A company’s process for adopting new technology must ensure that users know what the technology can do, what its purpose is, and how to use it.
Even if the technology you’re showing is very simple, different departments will still use it in different ways. Showing each department tried-and-tested use cases can help speed up digital adoption.
When you tell other departments about how well they have done with new technology, you motivate them to use it in new ways, which can increase the return on investment (ROI). You can speed up how quickly your business uses new technology by using a variety of training modules.
Encourage Rewards Programs
Remind your employees of the benefits of the new technology, ask for comments, and arrange Q&A sessions. Create a pleasant culture so that employees can share their feedback without any hesitation. Encourage rewards programs that boost employee engagement. Set gradual quantifiable targets that help you to boost adoption.
Communication and Support
Even with the right training materials, it can be challenging to deal with a completely new platform or software. Helping your team at all times is critical for business success.
Let people ask as many questions as they want and be ready to answer them. You won’t get results until your users are comfortable using the new technology. When things change in a business, it’s important to talk to people about it.
People in an organization will have different needs and adjust to change at different speeds. Planning beyond the initial how-to instruction is crucial. Companies may use a Digital Adoption Platform (DAP) to assure user adoption and successful new user onboarding and training.
And when it comes to making customers adapt to a Salesforce-powered community seamlessly, Grazitti Interactive’s Digital Adoption Platform, GuideIn steps in.
GuideIn – For Seamless Customer Adoption on Salesforce-Powered Communities
GuideIn is a Salesforce-native, Lightning-ready solution that uses easy, guided tours to onboard new users, train employees, and broadcast change in Salesforce-powered communities. GuideIn makes it easy for users to join a community and gives them easy tour progress tracking, real-time direction processing, and support for multiple languages to increase engagement.
Here are Some Significant Features of GuideIn:
- Compatibility with Both Public and Private Salesforce Pages
- Customizable Step Themes
- Salesforce-Native and Lightning-Ready with No Code Required
- Customizable Steps & Guided Tours
- Intelligent Scrolling and Continuity
- Tour Progress Tracking
With GuideIn, making new users join and navigate your Salesforce-powered community is easy and streamlined. It helps them adopt it faster.
A customer adoption strategy goes a long way to make customers comfortable with new technology usage and seamlessly adapt to it. GuideIn enables seamless digital adoption, whether you are onboarding a new user to an existing community or transitioning to a new one. It can increase user productivity, and return on investment, keep your users interested over time, and make sure that your Salesforce-powered community is used in the best way possible.
Want to Make Your Customer Adoption Process Easy? Let’s Talk!
It’s time to unleash the full power of your Salesforce-powered community and promote quicker digital adoption. Our Salesforce experts are ready to provide a dynamic onboarding experience to your new employees and customers. And for more questions, feel free to drop us a line at [email protected] and we’ll take it from there.
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