With more than 2,50,000 merchants across the globe using Magento, we know that the e-commerce platform is quite popular. But when it comes to customer loyalty, improving marketing effectiveness, and increasing sales, you need a marketing automation platform like Marketo.
Integrating your Magento store with Marketo offers numerous benefits and helps you convert, retain, and reward customers. Let’s take a look at how you can improve customer loyalty by integrating your Magento store with Marketo:
Track Customer Journey
When it comes to improving customer loyalty, tracking their journey across your website is crucial. You need to know what they searched for, what pages they visited, what products they looked at.
With our Magento-Marketo Integration, you can bridge the gap between unknown and known leads. By leveraging Marketo’s Munchkin code, our integration allows you to associate activities that your unknown leads might have carried on your website before they became registered users or before logging in.
By tracking your customer’s journey, you can then segment your customer base to better target your marketing efforts. Segmentation can be based on different factors that are important to you, like customer budget, demographics, products, how frequently they visit your website. By doing this, you can increase cross and up-sell opportunities.
Next, based on your customer’s journey and segmentation, you can launch different email campaigns.
Based on Segments
Let’s say there’s a specific group of people who frequent the women’s watches page, but don’t make a purchase. Using this information, you can launch a targeted email campaign. You can send discount coupons so that they complete the purchase, or you can send product recommendations to help them finalize a product.
Based on Recent Activity
Let’s say a user called John visits your website and searches for men’s dress shoes. He then proceeds filter the products according to size and color. Based on John’s preferences, you can send follow up emails of similar or latest products. Or if John completes the purchase, you can send him follow up emails with product recommendations for shoe care products, socks etc. to increase cross and up-sell opportunities.
Moreover, a Magento-Marketo integration allows you to:
- Improve user experience by enabling users to sign up faster with autofill forms
- Grow lead conversions by accumulating relevant information about a prospect with progressive profiling
- Map tracking history of unknown leads with the information of your existing customers
- Merge unknown lead data to known leads to have a complete view of customer journey