Magento is one of the best e-commerce platforms and Marketo is one of the most preferred marketing automation platforms. More than 2,50,000 merchants all across the globe choose Magento as their e-commerce store, and on an average 51% of companies are presently using a marketing automation platform.
Integrating Magento store with Marketo allows e-tailers to increase sales and automate nurture programs. Moreover, the integration also allows e-commerce businesses to set up personalized programs that help them increase conversions. Let’s take a look at some of the advantages of syncing your Magento store with Marketo:
1. Customer data Sync
The Magento Marketo Integration synchronizes your latest customer or prospect’ data in Marketo with Magento transaction data. Marketo then uses this customer data to trigger future emails, track customer activity, and generate reports.
2. Autofill forms
Autofill is a time-saving feature that allows users to sign up faster with autofill forms that leads to a better user experience. The information of a user is stored by the system and will only be auto filled in forms if their browser settings permit it.
3. Progressive profiling
Progressive profiling accumulates relevant information about a prospect. The Magento Marketo Integration makes use of Marketo smart forms that progressively obtain lead intelligence as you grow lead conversions.
4. Database integration
As soon as a new user registers in your Magento store, a new lead is generated in Marketo. Marketo uses this data to trigger future emails, track user behavior on your Magento store, and generate reports.
5. Unknown leads mapping
The Magento Marketo Integration allows you to analyze the complete journey of your customers by mapping the tracking history of your unknown leads with the information of your existing customers.
6. Purchase history tracking
The integration enables you to track customers’ purchase history data and send automated communication related to the purchase via Marketo.
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