Magento is one of the best e-commerce platforms and Marketo is one of the most preferred marketing automation platforms. More than 2,50,000 merchants all across the globe choose Magento as their e-commerce store, and on an average 51% of companies are presently using a marketing automation platform.
Integrating Magento store with Marketo allows e-tailers to increase sales and automate nurture programs. Moreover, the integration also allows e-commerce businesses to set up personalized programs that help them increase conversions. Let’s take a look at some of the advantages of syncing your Magento store with Marketo: