“Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.” – Mokokoma Mokhonoana
Repeat after me, “Email marketing is not equal to spamming”. The less evolved mortals of our world strongly believe that email marketing is, in fact, just a fancy way of spamming. This notion leads to them having their shields up with a functionality called ‘Spam Filter’. Since we’re the breed of intelligent, informed, and downright mutant marketers, we want to do everything in our power to steer clear of spam filters. If Pardot is your preferred email marketing tool, here’s a quick take on the ‘know-how’ of avoiding spam filters. Read on!
Why is spam formidable for email marketers?
“Unsolicited bulk mail” is what spam is. Pardot is a stickler for the rules of the Permission Based Marketing Policy, it does not allow spam. The one thing email marketers fear the most is getting reported in the ‘spam complaint’ category – Abuse Reports. These are serious business as even a few abuse reports may get your IP address blocked, depriving you of sending emails, ever. The spam complaint limit is 0.1% or 1 per every thousand emails. Recipients can misconstrue even the valid, legitimate emails for spam depending on their timing, opt-in consent (online or in-person), or volume.