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      HubSpot Sales Pipeline Management: Sales Steps Customization and Automation Made Easy

      Jul 15, 2022

      4 minute read

      Don’t get off the call until you close the deal!

      We bet you have been following this mantra your entire life. Well, unfortunately, it’s not realistic anymore!

      Gone are the days of sales reps’ continuously persuading your prospects to buy a product. It’s an era of listening to your customers and putting their needs first.

      However, this is easier said than done, since there are so many competitors out there vying for the same eyeballs. When it comes to sales, figuring out your pipeline is just as crucial as measuring the effectiveness of your sales tactics. This is where the HubSpot sales pipeline tool comes into play!

      In this blog post, we will take a deep-dive into what you can expect from the HubSpot sales pipeline tool and why you should build a sales pipeline in HubSpot.

      What is the HubSpot Sales Pipeline Management Software?

      HubSpot sales pipeline is a straightforward system/software that helps you understand where your customers are in the buying process and then assists you to strategically position yourself to close the deal.

      A prospect moves through your sales pipeline by taking specific actions that are visually represented in your CRM.

      Sales pipeline stages allow sales reps to track their deals and manage their pipeline so that they know what their prospects are looking for. These stages help reps discover when a deal might close.

      Why Build a Sales Pipeline in HubSpot?

      To drive more sales, sales reps should deliver a more relevant, effective and timely sales process. And, the HubSpot Sales Pipeline software can help with this! Here’s how.

      • As sales reps can track and manage the progress of each deal with the Sales Pipeline tool, they can have a more streamlined sales process.
      • It generates reports on tracking activities, which further improves communication with team members and customers.
      • Since the HubSpot CRM is equipped with prospect data, it provides sales and marketing teams with deeper insights into website visitors.

      What are the Different Stages of a HubSpot Sales Pipeline?

      There are 7 basic stages of the HubSpot sales pipeline.


      1. Lead Generation

      Lead generation involves getting potential customers to visit your website and providing them with as many reasons as possible as to why they should buy from you. In this stage, you attract and engage prospects through multiple marketing campaigns.

      2. Lead Nurturing

      Once you have a visitor on your website and you have them interested in your product or service, you need to nurture that lead into becoming a sale. This does not mean simply following up once or twice after the initial meeting, but actually trying to build a long-term relationship with the lead to get them to think of your company whenever they might need a similar product in the future.

      3. Marketing Qualified Lead

      Once your lead has received enough nurturing, it is time to consider them a marketing qualified lead. This means that they are on the way to becoming a customer. The key to this stage is that they have to be convinced that they need your product or service and they are willing to buy it from you.

      4. Sales Accepted Lead

      Your lead is now ready to be sold. This is the making or breaking stage of the deal, in which sales send an email out to the prospect confirming that they can provide the product or service in the question, and then give a time frame for a response.

      5. Sales Qualified Lead

      The sales qualified lead can be considered a sales opportunity. Everything from this point on is done with the intent of making that lead into a sale. If you perform well here, there is a good chance that you will close on your prospect.

      6. Closed Deal

      This is the stage in which the sale has been made. This stage of the sales cycle is critical because if there is not a good reason for it, then your lead will probably drop out at some point in the future.

      7. Post-Sale

      It is important to find a creative way to keep your customer coming back to you once they make the sale. This is not something that you want to keep entirely in-house, as your competitors are trying to do the same thing. It may be a good idea to find an outside vendor who can help with things such as customer service and product delivery.

      Steps to Build a Sales Pipeline in HubSpot

      Building a HotSpot sales pipeline is not a difficult task. You follow these 5 steps and you’ll be good to go.

      Step 1: Know your target audience
      Step 2: Set out your sales funnel
      Step 3: Calculate the number of deals you need to meet your goals
      Step 4: Push qualified leads through sales funnel
      Step 5: Close the deals and generate referrals


      The sales funnel has been around for a long time. It is a popular way to think about sales because the content and stages of the funnel are easy to visualize. In HubSpot, these tools make it easier for you to see which leads are in which stage and what you can do to move them along.

      While the HubSpot sale pipeline is helpful for working with your own sales teams, it also allows you to keep in touch with current or prospective customers on a regular basis. This is particularly effective if your company doesn’t have its own dedicated customer service department or support team, as it gives you an opportunity to reach out directly to your customers through email newsletters and regular updates.

      Want to Grow Your Business With HubSpot and Its Customer-Centric Solutions? Let’s Talk!

      Still wondering what exactly HubSpot’s sales pipeline looks like? Fret not, Just drop a line at [email protected] and we’ll help you implement a sales pipeline for escalated growth of your business.

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