HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement

Did you know, 70% of mobile email users delete badly formatted emails in under three seconds?^[i]

That’s huge!

The implications of this are significant; a poorly formatted email can result in less engagement and fewer conversions.

To remain relevant, it is important to make sure your emails look good, are informative, and rendered properly, and that their designs work for a wide range of screen sizes.

That’s why HubSpot created responsive templates. They’re a great way to get started with email marketing. These templates allow for easier reading on any screen size and lead to better user engagement.

The beauty of HubSpot’s responsive email template is that they are crafted to make your email stand out and appear professional, while still looking good on mobile and desktop devices.

Here’s everything you need to know about the responsive templates, how they can help you increase your conversion rates, and how to start using them today!

What Do We Mean By Responsive Emails?

Responsive emails are the ones that can be opened on any device and work well, irrespective of the screen size or resolution. These emails will save you the time and money you would have otherwise invested in the coding for different platforms.

Why Are Responsive Emails Important?

Responsive emails:

• Make it easier for the users to read and navigate between sections of the email.
• Are less likely to be deleted from the recipient’s inbox because of its greater relevance and attractiveness on a variety of platforms.
• Save you time and money spent on designing for various screen resolutions through a single template.
• Have a higher rate of user engagement, resulting in greater prospects and sales.

Scalable vs Fluid vs Responsive Email Design

Scalable

This form of email design functions effectively on both desktop and mobile devices without any code to change the size of the tables or images, To make sure that it functions on both desktop and mobile, it uses a grid system for alignment and proportion, single-column design, and large buttons.

Fluid

This type of email design is characterized by the use of percent-based sizing for tables and images to fit whatever screen they are viewed on. Its layouts are simple and are perfect for emails with text-heavy layouts.

Responsive

It is a step above from fluid design as it adds more control of elements using CSS media queries. This form is most recognized for its ability to modify email layouts, alter text, button, and image sizes, and enable the swapping or hiding of certain parts based on the client or device.

How Can You Decide Which Style of Email Design Is the Best for You?

One way to decide which design style is best for you is to ask yourself what you want your email to do. If the main objective of your email is to get someone’s attention, you should go with a fixed-width design. If you need your email to be easily readable across a wide range of devices, then go with a fluid design. However, if you want your email to be easily accessible on any device, then go with a responsive design.

4 Things to Remember While Building Responsive Emails

• Always think about the end result and what you want the email to accomplish.
• Keep your design simple so as to allow for easy reading across various platforms and screens.
• Test your email on various devices and screen sizes to ensure it will be easily edible by the recipient on any device.
• If possible, do not use images in email messages or place them near the bottom of an email if they are too large to be seen by most people on smaller devices like smartphones.

Responsive Email Design Practices to Swear By

Here are some practices as an email designer to follow to provide your responsive emails with the best possible look and feel:

• Keep the links short and actionable
• Use a minimum font size of 16px
• Avoid making CTA buttons too small or using multiple CTAs on one page
• Keep your subject line short, for instance, on desktops 60 characters and mobile device 25-30 characters is the best fit
• Opt for a single-column layout and for email clients that do not support media queries, use a hybrid layout.

Wrapping Up

HubSpot’s email templates are a game-changer for inbound marketing and content marketing. It not only helps you create smarter and more effective emails. HubSpot has a ton of responsive templates to choose from that can help you serve your customers better, while increasing conversion rates on your website.

Want to make sure your emails are formatted correctly? Let’s Talk!

Statistics References:

^[i] Email Monday