Whether it is autonomous machines in the workplace or smart appliances in your home, Artificial Intelligence continues to be a disruptive force, changing the way you live and work. To make AI more efficient and a potent technology, several technology vendors plan to incorporate deep machine learning, voice/speech recognition, text analysis, etc, in the long run.
Each year, AI technologies become increasingly important in the world of business applications.
With more data sets, integration, and machine learning capabilities, AI is expected to continue advancing.
Coupled with the massive data explosion and “internet of things”, there is an avalanche of personal data we’re putting out there. It is becoming more and more necessary to use AI technologies to sort it all out.
Consequently, AI-powered CRM became a topic of discussion at roundtables.
A CRM is the beating heart of a company’s operations.
And CRM platforms like Salesforce are always on a lookout for solutions to keep the heart working at its maximum potential.
Continuing in the same vein, Salesforce has introduced Einstein GPT – the world’s first generative AI CRM technology that creates AI-generated content for all sales, service, marketing, commerce, and IT interactions. By combining generative AI with Einstein GPT, Salesforce is poised to transform every customer experience.
In this blog post, we will explore Salesforce Einstein GPT and how it is positioned to take your CRM game up a notch!
Before that, let’s have a look at the need of an AI powered CRM.
AI Powered CRM – Why It Will Matter in 2023 and Beyond
For Creating Personalized CX
Personalization is the key to a successful marketing or sales strategy. For a human, analyzing data sets and creating personalized messages for each customer, in a flash, seems more like a dream (or a nightmare, some might say).
Gone are the days of manual data entry operations, AI has changed this narrative, for good.
With AI-based CRMs, businesses can analyze customer data, such as past purchase history, browsing habits, and demographics, to personalize customer interactions.
For Fast and Efficient Case Resolution
Today, your customer not only seeks a personalized resolution, they seek it quickly.
In light of this, dealing with multiple customer queries and offering quick resolution can be an uphill task for your support agents, unless you have as many agents as customers.
This would itself create another challenge – high operational costs!
Enter AI-based CRM, enabling you to provide world class customer service without burning a hole in your pocket.
AI-based CRMs use chatbots to provide instant customer service. There is no limit to what chatbots can do, such as answering frequently asked questions, suggesting products, and even completing simple transactions.
For Simplified Lead Management
Each month, businesses generate thousands of leads. Fewer than a hundred will convert into sales from this list.
If you engage and follow up with each with the same energy, you will be successful.
Manually shifting through leads becomes increasingly difficult as the number of leads increases. A lost opportunity means a lost sale, so you can’t ignore leads.
Quite a dilemma, isn’t it? An AI-powered CRM can be a powerhouse for lead generation. This dynamic duo enables increased output without compromising interaction quality.
Now that we have established the case for an AI-powered CRM, let’s talk about Salesforce Einstein GPT.
Salesforce Einstein GPT: The Next Frontier in the CRM Space
Einstein GPT combines Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners, as well as real-time data from Salesforce Data Cloud, which ingests, harmonizes, and unifies all customer information.
Einstein GPT allows its users to connect their data with Open AI’s advanced AI models directly, or they can choose their own external model and use natural-language prompts to generate content that continuously adapts to changing customer information and needs in real time by using natural-language prompts directly within their Salesforce CRM.
In common parlance, it’s Salesforce’s version of ChatGPT – a better and advanced version built to solve the business world’s problems.
It might not help you get the recipe to make coffee but it can help you optimize sales, service, and marketing messages to get your customers to discuss future prospects over coffee. Thus, creating a healthy bottom line for your business.
What Can You Do With Salesforce Einstein GPT?
Power Up Service Operations
- Create personalized agent chat responses automatically.
- Automatically generate a natural language summary at the end of the case.
- Utilize past case notes to generate knowledge articles.
Optimize Sales Operations
- Compose emails, schedule meetings, and prepare for next interactions automatically.
- Prospect research via external news.
- Create additional channels for collaboration.
Support Marketing Operations
- Engage customers and prospects through email, mobile, web, and advertising with personalized content.
- Develop marketing plans, write copy for email and landing pages, and provide data breach advice.
- Understand customer needs and preferences by analyzing real time customer data.
Create Codes on the Go
- Create code and ask questions for languages like Apex using Salesforce Research’s proprietary Large Language Model.
- Create repetitive code elements automatically to ensure consistency and standardization.
- Identify potential issues without spending time manually examining every line of code.
The Bottom Line
Einstein AI has already powered the cloud king, Salesforce, and users are just loving what they can do with it. Now, with Einstein GPT, Salesforce is all set to take CX and your overall business operations up a notch.
Incorporating leading-edge technology like generative AI, Einstein GPT is poised to help businesses operate smarter and faster.
Want to Know What More You Can Do with Salesforce? Talk to Us!
If you are on the lookout for ways to optimize your Salesforce instance for better business performance, write to us at [email protected] and we’ll take it from there.
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