Marketing automation has been proving its mettle in the business landscape for years now.
With the ability to combine various marketing channels in one place, marketing automation helps you deliver incredible results and boosts your marketing efforts.
According to research[i], the global marketing automation market is most likely to reach $25.1 billion by the end of 2023.
To ensure that you increase productivity, nurture leads, and drive maximum revenue, it is important to take advantage of a good marketing automation platform like Salesforce Marketing Cloud (SFMC).
Salesforce Marketing Cloud is one such platform that streamlines your marketing operations across channels to grow business and deliver stellar customer experiences.
If you have already invested in SFMC, you probably know about its features and how they are beneficial to your marketing avenues.
But, to stay on top of your marketing game, it is a must to maximize the utmost potential of your Salesforce Marketing Cloud.
In this blog post, we will take a brief look at what Salesforce Marketing Cloud (SFMC) is and how you can maximize the ROI from your SFMC investment.
Understanding the Current Scenario of Your SFMC Investment
Salesforce Marketing Cloud offers a multitude of features to manage your marketing operations that increase your business’s revenue and solidify relationships with customers.
However, to reap the maximum potential of your SFMC investment, make sure that:
– You have updated features like Audience Builder, Automation Studio, Data Cloud, etc.
– Your marketing processes are in sync with your marketing automation platform.
– You are getting a unified view of overall customers’ data.
– Your team is aware of any or all latest SFMC features or updates.
– You are able to deliver a stellar customer experience.
Once you know what’s happening with your Salesforce Marketing Cloud platform and the new releases in the marketing automation space, you can generate higher ROI and stay on top of your marketing game.
Now let’s see the top SFMC features that can help you connect with your audience in a more meaningful way.
Top Features of Salesforce Marketing Cloud
Salesforce Marketing Cloud offers various features that help you achieve groundbreaking results for all your marketing initiatives. Let’s take a look at its features:
- Journey Builder: Create customized customer journeys across multiple channels
- Contact Builder: Create, organize, and manage multiple contacts
- Analytics Builder: Create customized and automated reports to understand customer behavior
- Mobile Studio: Send specific personalized communication to your target audience via SMS, Push Notifications, InApp Notifications
- Email Studio: Send your customers’ automated emails with customized content
- Advertising Studio: Manage ad campaigns at scale
- Web Studio: Optimize your website and capture the leads
5 Ways to Generate a Positive ROI With Your SFMC Investment
Let’s take a look at 5 ways through which you can maximize your SFMC investment:
1. Audience Segmentation
SFMC allows you to segment your target audience based on different criteria like age, demographics, gender, etc, to understand customers even better. With Audience Builder in SFMC, you can create targeted campaigns that speak directly to the needs and interests of each segment. This can lead to higher engagement rates and increased conversions, ultimately leading to positive ROI.
2. Automated Campaigns
With Salesforce Marketing Cloud’s automation capabilities, you can create campaigns that trigger based on specific actions taken by your customers. For example, you can send an email to customers who abandoned their shopping cart or offer a discount code to customers who haven’t made a purchase in a while. This helps you stay top-of-mind and increases the chances of converting customers, leading to positive ROI.
3. Multi-Channel Marketing
Salesforce Marketing Cloud allows you to reach your audience through multiple channels such as email, SMS, social media, and mobile push notifications. This enables you to engage with your customers on their preferred channels, increasing the likelihood of them taking action and resulting in positive ROI.
4. Track Campaign Performance
Salesforce Marketing Cloud provides comprehensive reporting and analytics capabilities that allow you to track the performance of your campaigns in real time. This enables you to quickly identify what’s working and what’s not, and make adjustments accordingly to maximize ROI.
5. Predictive Intelligence
Leverage Salesforce Marketing Cloud’s predictive intelligence feature to identify which leads are most likely to convert and prioritize them for follow-up. This will help you focus your resources on the leads that are most likely to generate revenue.
Salesforce Marketing Cloud can be a valuable tool for marketers who want to build trusted relationships with their customers. It helps you automate engagement across multiple channels, optimize campaign performance, and personalize user experience in every vertical. With SFMC and its top-of-the-line features, marketing operations can be performed hassle-free, resulting in increased sales.
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