In our previous blog post, we discussed the importance of the email in B2B marketing. We also discussed a few tips to attain email marketing success this year.
Often, questions are raised on a marketer’s capability when a campaign generates below-par response. If it has happened with you, then you might wonder where things went wrong.
An email can either strengthen your brand’s relationship with your customers/prospects or completely ruin it. A little precaution is a good thing.
If even after several introspections, you are unable to get to the root cause of the failure of your previous campaigns, it is high time to evaluate your tactics. Here are a few steps to help you: