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      Streamline Product Roadmap Through Salesforce Service Cloud and Jira Integration

      Feb 23, 2018

      2 minute read

      Being a product manager has its perks, but the job is not without its challenges. Most of your time goes into product roadmapping and coordinating with multiple teams. As product managers, you might agree that it’s all about achieving the right product-market fit.

      Building a product that meets your customers’ needs is not easy. One of the challenges that you face is the scarcity of relevant data and customer feedback. You spend a lot of your time gathering the Voice of the Customer (VoC) and understanding what your competitors are offering.

      To know what your customers are saying, one ideal way is to interact with your customer-facing team and integrate your product management tool with theirs. That’s because siloed sources make it difficult to gather all that information and insights.

      So, if you are managing your product backlog and progress using Jira Software and your customer support team uses Salesforce Service Cloud then integrate them.

      Ensuring seamless integration of both Salesforce service cloud and Jira not only improves collaboration but will provide the much-needed visibility into the customer lifecycle.

      To get it done, try Sinergify–a Salesforce-Jira connector that gets the integration right.

      The right Salesforce Service Cloud – Jira Software integration ensures:

      • The hierarchical arrangement of the right issue under the right project in your Jira Software

      How? Since you have dedicated resources to work on a project, it is of utmost importance to properly route each issue to the right resource. Hence, the connector you opt should have a well-defined mechanism that automatically arranges all issues under the defined component in a project.

      Enables: Speedy response, effortless search, proper allocation of resources, time-saving

      • Complete flow of case information to the product team

      How? The moment your support agent creates a Jira issue, your connector should make sure that all the required information for your product team is available to the agent. The connector should support the application of validations on all essentials fields in the form. This way you can reduce the time spent in locating full information.

      Enables: Faster resolution of cases, no to and fro between teams, improved coordination

      Doesn’t it sound amazing?

      So, do not wait and take your first step to integrating Salesforce Service Cloud and Jira.

      Sinergify is the tool you need!

      Sinergify is, however, not just limited to Service Cloud and Jira integration. You can integrate any Salesforce object or module with any Jira product.


      Download Sinergify right away and try it yourself. If you want to take a demo or in case you have any other query, just write to us at [email protected].

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