Shopify store has suddenly become one of the most popular ways to increase sales. However, this store can help you increase sales only if you target the right audience. Since your target audience will likely turn into your regular visitors and this increased traffic to your Shopify website will potentially translate into increased sales. Here are five ways in which you can optimize your Shopify site to witness that spike in traffic.
Link Your Site with Pinterest
Shopify claims that the second largest source of traffic to its stores is Pinterest. When people come to their stores, they actually shell out money, with an average transaction amount of around $50. Therefore, Pinterest becomes an important and powerful tool for your e-commerce business. Shopify is into partnership with Pinterest, which allows you to sell directly on Pinterest through “buyable pins”.
Add a Facebook Store
Apart from selling directly on Pinterest, you can let your fans and followers purchase directly using Facebook. Adding a Facebook store to your website is quite simple. All you need to do is go to the back-end of your Shopify store and enable the Facebook store. Enabling it on your site will help you directly advertise to your potential buyers or customers. Another advantage of adding a Facebook store is reduced cost-per-click. Here’s why: you won’t be sending people to your website; rather, you will be advertising within Facebook. Facebook, in turn, will reward you for retaining traffic within its network.
This part goes without saying. Blogging is one of the best ways to increase traffic on search engines and social media network. Blogging also increases the entry point to your website and each blog gives you a fantastic opportunity to sell things through a different channel. To write blogs, think about broad topics that could be related to your products. Your call-to-action should also be revolving around your products. After you’ve published your blog, all you need to do is share, share and share some more.[/vc_column_text][/vc_column][/vc_row][vc_row]
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Create Keyword-Friendly Descriptions
The description is like a preface of your product. A good description should entice your customers to buy your products just like a good preface tempts you to read the whole book. While a description holds importance on its own, it is equally important that you make it search engine friendly. Keyword-friendly descriptions boost your SEO ranking and organically attract the right people. One recommended practice is to write the description in your own voice and tone so that it appears real, fun and educational – all at the same time!
Use The Power of Photos
To increase your sales, use pictures. They act as a unique selling point for your products as these are visually appealing and can be easily shared on your website, social sites and third-party websites alike. Real pictures of products help generate better results because these provide a preview of how your products actually look. Nevertheless, standard images can also be used in case you don’t have quality images of the products. But, real life pictures work wonders on different social media sites.
Bonus Tip: Use Plugins – They are your website’s friends
While you have all the popular techniques for Shopify site optimization, don’t forget to use plugins to enhance your Shopify site performance. Remember, each site will need customization at one point of time or another, therefore, make sure you have the essential plugins in place and use them wisely.
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