2021 is going to be the year of video content. A recent study supports this as it projected that people will spend almost 100 minutes per day in 2021 watching online videos.
Let alone the entertainment businesses, video content presents a great business opportunity for companies across domains and industries to increase engagement. Besides marketing, video content has revolutionized traditional sales and support methods. Especially, the importance of curating video content and sharing it across different support platforms as a help resource is becoming immensely popular.
Video Content and Support/Service
What’s crucial for effective business support videos? Primarily, separating marketing texture from support videos is imperative. The support video content should serve the purpose of educating users to understand your services and products and, specifically in the case of products, helping them with troubleshooting.
You can curate different video collaterals such as KB videos, support videos, user-guide videos, customer success story videos, and more to help and engage with your customers. Through video content, you get a chance to demonstrate your product prowess while making it a delightful experience for the users.
The Challenging Part
Some brands are still struggling to use videos as a support tool. Online communities, forums are crucial to the success of a video content strategy. But the challenge is that most, if not all, community platforms don’t provide a standard medium for hosting videos and rich media content.
So, is there a solution to make videos available to users on online communities?
If your community is hosted on Salesforce, we have just the solution for you.
Although Salesforce also doesn’t provide any standard functionality and embedding videos directly isn’t a straightforward process either. So, after a careful assessment of the need for hosting videos on Salesforce-powered communities, the experts at Grazitti Interactive developed a custom solution named ‘Video Center’.
Video Center for Salesforce Community Cloud is a platform, or utility as we’d like to call it, for viewing and sharing videos from different sources including YouTube, Vimeo, etc. With Video Center deployed on your Salesforce-powered communities, you can provide a platform in your community for your users to view your support videos.
That’s not all. Using Video Center, you would also be able to upload videos from different platforms used within your organization. Besides that, it allows users to search and share videos as well. The component supports platforms such as Vidyard, Vimeo, Youtube, and more.
Embedding videos on KB articles isn’t a straightforward process as it requires some customizations and technical expertise. The utility, however, empowers your users to apply filters and get accurate search results based on the category selected by them.
The component makes hosting videos on your community platform hassle-free, ensuring a smooth visual experience for your audience.
Your role, as a brand, should be to deliver rich video content that is easy for your audience to understand so that they face no challenge with your services or products.
If you’re looking for a ready-to-deploy, dynamic solution for hosting videos on your Salesforce-powered communities, Video Center is what you need.
Wish to host interactive video content on your online community platform? Talk to us!
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