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      Marketing Automation

      Generative AI: Your Catalyst for Email Marketing Success

      Nov 24, 2023

      5 minute read

      Generative AI, in the words of Elon Musk, is like the ultimate creativity booster. It’s changing the game for businesses and unleashing a new era of human innovation.

      Take ChatGPT, for example. This AI superstar launched, and a million users hopped on board within a week, and the numbers are still climbing.

      That’s why, the generative AI market is expected to grow to $1.3 trillion in the next 10 years, as per Bloomberg(i).

      Simultaneously, email marketing remains a formidable force, with 69% of businesses still relying on it as a powerful means of connecting with customers, fostering engagement, and enhancing sales(ii).

      However, crafting personalized and engaging emails can be time-consuming and challenging.

      This is where Generative Artificial Intelligence (AI) can be your closest ally!

      Generative AI taps into the magic of machine learning to crunch big data, analyze your email marketing campaigns, and dive deep into customer behavior. It hands you the keys to supercharge your email content and those all-important marketing metrics, such as open rates.

      In this blog post, we’ll discover how generative AI is revolutionizing email marketing and a few of its real-life use cases from experts around the globe.

      Generative AI & Email Marketing

      Crafting compelling and customized emails is central to the success of email marketing. And that’s what Generative AI helps you with!

      It empowers marketers with the capability to produce engaging and personalized email content, leading to substantial enhancements in open rates, click-through rates, and conversion rates. For instance, BrightDrop uses generative AI tools to write subject lines for email nurture paths(iii).

      In a world where personalized marketing is the gold standard, generative AI is the trump card for success. It doesn’t just make your emails stand out; it forges connections and drives results, ultimately helping you build lasting relationships with your audience.

      How Our Experts Embrace Generative AI for Email Excellence?

      “Generative AI is the key enabler of creativity allowing us to go beyond what we have done before. It has unlocked several possibilities in the realms of email marketing, content creation, and data preprocessing, facilitating impactful business outcomes.”Amit Sharma, Senior Delivery Manager (Practice Head), Marketing Automation, Grazitti Interactive

      “Generative AI is like having a second opinion while writing an email copy. It acts as a creative collaborator, offering innovative ideas, and novel viewpoints to elevate the quality of my email. Moreover, with its automation prowess, it expedites the email creation process, liberating invaluable resources for strategic initiatives.” Smriti Dewan, Content Marketing Manager, Grazitti Interactive

      How Generative AI is Transforming Email Marketing

      When it comes to email marketing, leveraging generative AI can provide numerous benefits and elevate your campaigns to new heights. Let’s discover a few of its benefits when it comes to email marketing.

      Generative AI and Email Marketing

      Automate Content Generation

      76% of marketers are already using generative AI for content creation and copywriting(iv).

      Generative AI algorithms can effortlessly create engaging email content tailored to the unique preferences of individual customers. Moreover, sales reps can leverage generative AI to quickly create numerous messages with specific tones while also streamlining data extraction from your CRM for personalized messaging.

      For instance, Google’s Help Me Write can automatically create complete email drafts in response to your simple prompts. It uses advanced generative AI language models to interpret your prompts and create the most suitable response to fulfill your request(v).

      Moreover, with HubSpot’s AI Email Writer, you can automate email copywriting and delight your audience with a constant stream of engaging and responsive emails. Whether you’re creating a sales outreach email or working on an email blast campaign, it can help you to easily draft, send, track, and analyze your email efforts in one place.

      Create Hyper-Personalized Experiences

      Salesforce’s research found that 68% of leading businesses use generative AI to personalize communications with customers(vi).

      Generative AI can analyze a large amount of customer data, encompassing past purchases, browsing habits, and demographic details, to generate personalized recommendations and exclusive offers. Such deep personalization substantially elevates customer engagement and boosts conversion rates.

      For instance, with Einstein for Account Engagement, you can gain deeper insights into the email preferences of your prospects. You can also analyze each prospect’s engagement patterns to forecast whether they are receiving an excessive, insufficient, or ideal volume of emails.

      Adobe Marketo Engage’s Dynamic Chat is a powerful tool for creating exceptionally personalized email marketing experiences. Through its seamless one-click sync feature, all lead data and interactions are instantly transmitted to Marketo. Powered with this data you can create tailored experiences throughout their journey.

      Also, you can use OpenAI’s GPT (Generative Pre-trained Transformer), or ChatGPT, to generate high-quality, personalized emails for your customers. This can save businesses time and resources while still providing personalized and relevant emails to their customers.

      Segment Your Audience

      Generative AI can help you categorize your audience based on factors like demographics, browsing history, and purchase history, improving your email campaigns.

      For instance, if customers show interest in different products, AI can adjust their segment to send more relevant emails. Generative AI excels at pattern recognition and can manage large email lists efficiently. It can also adapt email lists in real-time based on customer behavior changes.

      For instance, Oracle Eloqua Account Intelligence uses generative AI to segment audiences in emails by analyzing customer data and identifying patterns and trends. Eloqua AI can also segment audiences based on their demographics, purchase history, website behavior, and email engagement. With segmented audiences, you can generate personalized email campaigns for each segment. This ensures that customers receive emails that are relevant to their interests and needs, which can lead to higher open rates, click-through rates, and conversion rates.

      Optimize Subject Lines and Send Time

      With AI, you can scrutinize historical email campaign data to produce subject lines and email copy that resonate with the intended audience. This approach can lead to improved open and click-through rates, ultimately maximizing the effectiveness of email marketing endeavors.

      For instance, Oracle Eloqua’s Subject Line Optimization tool predicts how well your email subject line will perform based on its past performance. You can optimize your subject line by A/B testing before sending the email to improve engagement.

      Also, the Einstein Send Time Optimization tool helps you find the best time to send messages, increasing user engagement. It enhances email and push notification engagement by analyzing data and determining the optimal time to send.

      Build Dynamic Email Templates

      Generative AI facilitates the creation of dynamic email templates, enabling marketers to craft personalized emails for each recipient. This approach guarantees that every customer receives a message customized to their specific interests and behaviors.

      For instance, Adobe’s Marketo Engage harnesses the power of generative AI to enhance email templates through its predictive content capability. It uses the predictive abilities of Adobe Sensei to enhance buyer targeting, ultimately boosting sales by encouraging purchases in a more efficient manner.

      Conclusion: The Future of Generative AI in Email Marketing

      In the ever-changing world of email marketing, generative AI is like a rocket ready to launch us into the future of productivity and time-saving. It’s no longer science fiction; it’s happening right now. Over the next two to five years, it is expected to facilitate swift content creation across various formats, accelerate A/B testing for targeted customer engagement, and guide high-level campaign planning based on performance and industry data.

      The future of email marketing foresees a synergistic union between generative AI and human creativity, promising more effective and efficient campaigns driven by data-driven insights and strategic automation.

      Ready to Implement Generative AI Into Your Marketing Strategy? Talk to Us!

      If you’re looking to amp up your marketing operations using AI tools, our experts know a thing or two about the same, just drop us a line at [email protected], and we’ll take it from there!

      Statistics References:

      (i) Bloomberg
      (ii) Oberlo
      (iii) Salesforce
      (iv) Salesforce
      (v) Google
      (vi) Salesforce

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