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      Social Media Marketing

      Latest Trends in Global Social Media Use for 2022

      Pooja Sharma

      Aug 12, 2022

      4 minute read

      “The power of social media is it forces necessary change.” – Erik Qualman

      There’s no denying that digital adoption around the world has grown exponentially.

      Social media continues to grow as well, with global users reaching 4.65 billion in April 2022.

      The shift towards social media has transformed the way businesses do digital marketing.

      Here’s what you can do to build the right approach:

      a. Interpret the internet behavior of global users

      b. Learn how many users are active on social media

      c. Analyze the most widely-used channels

      d. Understand the reasons why people use social media

      And more!

      In this blog post, you’ll learn about recent social media developments, as well as how they impact your social media presence.

      Let’s dive in!

      Find out which social media marketing trends will dominate 2022!

      Research by GlobalWebIndex (GWI) shows that social media is rising in popularity and has transformed marketing.

      The research answers some crucial questions about how users understand social media. Let’s take a look!

      1. How Popular Is Social Media?

      According to the DataReportal global overview report, social media has shown continuous growth.

      Social media user strength reached 4.65 billion global users by April 2022, which is more than half of the total world population.

      Every month, a typical social media user actively visits an average of 7.4 different social channels, and spends 2.5 hours a day using social media.

      ”Overview of social media use

      2. Which Are the World’s Biggest and Most Popular Social Media Platforms?

      With 2.9 billion active users, Meta (formerly known as Facebook) is the world’s most widely-used social media platform.

      While six platforms have more than 1 billion monthly active users each, half of them are owned by Meta.

      ”World's Most used social media platforms

      In addition to this, there are 300 million active users on 17 social media platforms, including YouTube (2.6 billion users) and Instagram (1.5 billion users).

      While WhatsApp has nearly 2 billion monthly active users, WeChat, TikTok, Snapchat, Twitter, and Pinterest are part of this list.

      3. Do Social Media Audiences Overlap?

      Active users on each individual platform together form the story of the global rise of social media.

      While the world is connected through different social media platforms, users make use of a variety of these channels.

      This is why there is considerable overlap between the user bases and advertising audiences of these platforms.

      Here are figures that provide valuable insight into building a social media ‘mix’ or digital marketing plan.

      ”Social Media Audiences Overlap

      This overlap also implies that marketers don’t need to use all platforms at the same time to target their audience.

      If expanding your reach is your primary business objective, then you can focus on two big platforms knowing that you can target the majority of users.

      Want to learn how your business is performing on social media? Check out the social media competitive analysis template!

      4. Why Is It Important to Learn Why People Use a Social Media Platform?

      Adding objectives to your business plan will enable you to build a marketing plan with a mix of social media platforms.

      Digital marketers should explore the needs of different audiences on a particular social platform.

      Understanding the pain points of your audience will help you plan an effective campaign.

      The following chart lists a few reasons why users are on different social media platforms.

      ”Reasons why people use social media

      5. Do Users Have a Favorite Social Media Platform?

      It is worth mentioning that the number of users on a social media platform may not always be translated into user preference.

      The following figures show global platforms that are most liked and preferred by users.

      ”Favorite Social Media Platforms

      Age and gender affects these preferences. For instance, GlobalWebIndex research says that younger people are more inclined to say that Instagram is their ‘favorite’ social media platform.

      On the other hand, the older generation prefers Facebook and WhatsApp.

      Here’s a chart showing the favorite social media platforms amongst female and male populations, respectively.

      ”Favorite social media platforms amongst female and male populations

      6. What Activity Do Users Believe a Social Media Platform Can Help Them With?

      GWI research indicates that people visit different social media platforms to perform different activities.

      For instance, messaging friends and family is more common on Facebook, while TikTok users use the platform to scroll through funny and entertaining videos.

      In addition to this, users are more inclined to use Instagram and Snapchat to publish their own content.

      Publishing content is relatively less popular on TikTok, LinkedIn, and Reddit.

      Pinterest, the world’s most popular online pinboard, is popular for enabling brand-related content research.

      The following chart lists social media platforms by the activities performed on them:

      ”Social media activities by platforms

      Key Takeaway

      Social media is nearly universal now.

      However, it is important for businesses to look at which platform is best suited for their objectives.

      Understand customer challenges, locate your ideal audience, and build content they would like to see from you.

      Check out the social media content calendar template and cheat sheet to effectively manage your social media marketing strategy.

      Mold Your Social Media Strategy as per the Latest Trends. Contact Us!

      Grazitti’s team of digital marketing experts support customers by implementing best-in-class social media marketing tactics. To learn more, please drop us a line at info@grazitti.com and we’ll take it from there.

      References:

      1. Datareportal

      Tags:

      Global Social Media Use 2022Social Media Statistics WorldwideSocial Media Usage StatisticsSocial Media Usage Statistics by Country

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      About Grazitti

      About Grazitti

      Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

      As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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      Panchkula +91 991 469 3366 sales@grazitti.com
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      Salesforce, Service Cloud, Salesforce Communities, and others are trademarks of salesforce.com, inc. and are used here with permission.
      • Sitemap
      • EULA
      • EUSA
      • Privacy Policy
      • T&C
      • COVID-19