With more than 20,000 eCommerce websites using Magento 2, it’s safe to assume that it is the most advanced and flexible eCommerce platform in the market.
Magento 2 offers B2B companies across different verticals a flexible commerce cloud solution backed by a community of developers, system integrators, and technology partners.
The eCommerce platform also comes with a powerful set of marketing tools. These tools have helped companies like Coca-Cola, Helly Hansen, and Burger King build exceptional customer relationships.
Let’s take a look at some of the features and benefits of Magento 2 marketing tools.
a) Catalog Price Rules: Rules that trigger discounts based on a variety of conditions. Catalog Price Rules are initiated before you place a product in the shopping cart. Thus, these do not use coupon codes.
b) Cart Price Rules: Promotional coupon discounts that spring into action when the required conditions are met. Cart Price Rules create discounts for orders at the checkout, based on a set of conditions.
a) Email Templates: Customize all emails/notifications sent from your store.
b) Newsletter Templates: Create as many newsletter templates as you want based on your requirements, be it a product update or an annual holiday newsletter.
c) Newsletter Queue: The process of sending the newsletter to multiple customers is managed using the Newsletter Queue option. After starting the queue, Magento sends emails in packs.
d) Newsletter Subscribers: Manage your subscription list and export the list of subscribers in different formats.
3. SEO & Search
a) URL Rewrites: Use redirects to manage URL changes and avoid broken links.
b) Search Terms: Create and analyze search terms to help customers find products in the store.
c) Search Synonyms: Create and manage Search Synonym Groups. To ensure an effective catalog search, you can include different terms that can be used for describing the same item.
d) Site Map: Create a sitemap.
4. User Content
a) Reviews: User-generated product reviews to create a sense of community, and increase sales. Magento 2 lets you decide if only registered users can leave reviews, or if guest customers can as well.
With all of these powerful marketing tools, we can say that Magento 2 is the best solution for every eCommerce store.
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