Marketing Tools for Magento 2

With more than 20,000 eCommerce websites using Magento 2, it’s safe to assume that it is the most advanced and flexible eCommerce platform in the market.

Magento 2 offers B2B companies across different verticals a flexible commerce cloud solution backed by a community of developers, system integrators, and technology partners.

The eCommerce platform also comes with a powerful set of marketing tools. These tools have helped companies like Coca-Cola, Helly Hansen, and Burger King build exceptional customer relationships.

Let’s take a look at some of the features and benefits of Magento 2 marketing tools.

Marketing Features in Magento 2

Magento 2 helps you with:

1. Promotions
2. Communications
3. SEO & Search
4. User Content

The Marketing menu in Magento 2 admin panel helps manage user-generated content, promotions, and communications for the above-listed features.

1. Promotions

a) Catalog Price Rules: Rules that trigger discounts based on a variety of conditions. Catalog Price Rules are initiated before you place a product in the shopping cart. Thus, these do not use coupon codes.

b) Cart Price Rules: Promotional coupon discounts that spring into action when the required conditions are met. Cart Price Rules create discounts for orders at the checkout, based on a set of conditions.

2. Communications

a) Email Templates: Customize all emails/notifications sent from your store.

b) Newsletter Templates: Create as many newsletter templates as you want based on your requirements, be it a product update or an annual holiday newsletter.

c) Newsletter Queue: The process of sending the newsletter to multiple customers is managed using the Newsletter Queue option. After starting the queue, Magento sends emails in packs.

d) Newsletter Subscribers: Manage your subscription list and export the list of subscribers in different formats.

3. SEO & Search

a) URL Rewrites: Use redirects to manage URL changes and avoid broken links.

b) Search Terms: Create and analyze search terms to help customers find products in the store.

c) Search Synonyms: Create and manage Search Synonym Groups. To ensure an effective catalog search, you can include different terms that can be used for describing the same item.

d) Site Map: Create a sitemap.

4. User Content

a) Reviews: User-generated product reviews to create a sense of community, and increase sales. Magento 2 lets you decide if only registered users can leave reviews, or if guest customers can as wellWith all of these powerful marketing tools, we can say that Magento 2 is the best solution for every eCommerce store.

Contact Us Now to Understand Magento’s Marketing Tools Better.