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      Marketing Automation

      Omnichannel Marketing Automation: Your Key to Delivering Stellar CX

      May 04, 2023

      4 minute read

      In this competitive business era, it is crucial to provide exceptional digital experiences to customers at every touchpoint. And for this, omnichannel marketing works like a magic spell for your brand.

      Omnichannel marketing integrates branding, messaging, and online/offline touchpoints to support customers wherever they are in their journey.

      Let’s take the example of Burberry, a luxury fashion brand. They have been using an omnichannel marketing strategy to deliver a stellar customer experience at multiple channels with its social-first approach.

      Burberry found out that customers are interacting more with their social media channels before purchasing. To ensure their omnichannel strategy becomes fruitful, Burberry activated Instagram to make the social media shopping experience more seamless for their customers.

      Customers these days expect personalized interactions with your brand across all channels.

      And that’s why it is a must to bring the power of automation in omnichannel marketing to understand your customers better, engage them more effectively, and build long-term loyalty.

      In this blog post, we’ll learn the nitty-gritty of omnichannel marketing automation and how it enables you to deliver impressive customer experiences across various channels.

      Understanding Omnichannel Marketing: A Statistical Overview

      Omnichannel marketing is an effective approach for you to promote your products/services across multiple channels by using unified messaging, visuals, ad campaigns, etc.

      With omnichannel marketing, you can keep a tab on your customers’ preferences from the first touchpoint to the last.

      Let’s understand the value of omnichannel marketing via a statistical overview:

      • According to research[i], the brands that have the best omnichannel customer engagement witness a 9.5% yearly rise in their annual revenue.
      • Another research[ii] shows that the customer purchase frequency is 250% higher on omnichannel as compared to a single channel.
      • Another survey shows[iii], the omnichannel campaigns that involve SMS are 47.7% most likely to end in conversion.

      The power of omnichannel marketing is hidden to none. But, if you want to hit the jackpot that surpasses the level of all your omnichannel marketing efforts, bring in automation to your ecosystem.

      What is Omnichannel Marketing Automation?

      Managing marketing campaigns, gathering customer insights, improving sales, and enhancing customer journeys are what make up for your omnichannel marketing efforts.

      But, handling all of these at once is challenging.

      And that’s why supporting your omnichannel marketing strategy with a robust marketing automation platform is quintessential.

      Platforms like HubSpot, Marketo, Oracle Eloqua, Pardot, ActiveCampaign, etc, come with power-packed features that help you create and deliver personalized campaigns for your customers.

      Therefore, to elevate omnichannel strategies, it is vital to harness the power of automation. And for this to happen, you need impactful steps that make the purchasing journey for your customers a breeze.

      Things You Can Do With Omnichannel Marketing Automation

      Things You Can Do With Omnichannel Marketing Automation

      Simplifying omnichannel marketing strategies across channels helps you with more integrated business avenues, amplified revenue growth, better customer insight, and seamless customer experiences.

      To ensure you do it right, implementing automation in your omnichannel marketing strategies is a must. Here’s how you can do it:

      • Streamline Marketing Across Channels

      For marketers, acquiring, interacting, converting, and retaining customers is a time-consuming process and does not work well across different channels. With omnichannel marketing automation, you can automate these marketing processes across multiple channels and generate leads faster by segmenting leads based on user data.

      • Curate Personalized Email Content

      Email marketing is one of the key areas in omnichannel marketing. If done right, email marketing can help you maximize your brand’s ROI. With omnichannel marketing automation, you can create dynamic content at every customer journey stage.

      For instance, you can use dynamic tags and Munchkin Cookies in your email campaigns to create a single template that you can customize as per users’ data and preferences. By doing so, you will reach the target audience with the right message at the right time.

      • Personalize Your Website

      To provide your customers with excellent service, ensure that you create a responsive and intuitive website based on the user’s intent. With marketing automation platforms and their tools, you can understand your website visitors, prospects, or customers better to engage with them, nurture them, and present them with the most relevant offer.

      • Understand Customers’ Intent Through Data

      Focusing on customers’ behavior while handling marketing tasks and generating higher ROI is challenging. And that’s where automation comes in with its features like campaign workflows, analytics & reporting, etc, which help you gather information about users’ behavior to yield more conversions. By analyzing that data, you can make informed decisions to understand the users’ purchasing intent across different channels.

      Final Thoughts

      Every savvy marketer wishes to provide their customers with consistent experiences. And for this, omnichannel marketing automation is their holy grail. It adds value to the business and helps marketers by automating customer experience from multiple avenues, bolstering engagement through data, personalizing marketing campaigns, and much more. To achieve exceptional results, all you need to do is choose the right marketing automation platform and follow the steps to implement it well in your omnichannel marketing strategy.

      Ready to Leverage Your Omnichannel Marketing Strategies? Talk to Us!

      If you are planning to implement the right marketing automation platform for your omnichannel marketing strategy and need professional assistance, our marketing automation mavens would love to pitch in. Just drop us a line at [email protected]i.com and we’ll take it from there.

      Statistics References:

      [i]Digizuite
      [ii]Digizuite
      [iii]Omnisend

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