Last week I published a post on ‘Everything you need to know about Guided Templates in Marketo’, where I talked about different pros and cons of the new guided templates. Marketo is becoming increasingly effective as a platform to publish new landing pages on the website. However, to drive traffic from SEO, we have to do more than just adding meta-tags and keywords. With updates in its search engine algorithm, Google has already started penalizing non-responsive websites. If you want to make sure you don’t lose any rankings, you have to make the CHANGE,and this change has to be done sooner rather than later.
Here are some next steps that you need to plan for migration:
- Let’s get on to the difficult part first. First, you need to make a list of all the landing page templates that you have in your design studio. Now in an excel sheet, include the name, Marketo link, number of LPs using it, whether they are responsive or not, and their last modified date.
- Finalize the design and get a developer to build this for you. If you have someone in-house with strong Bootstrap and HTML skills, you can ask them for coding. Else, you can outsource this to an agency with strong Marketo coding skills.
- The last step would be User Acceptance Testing across multiple browsers and devices. Also, you need to get complete understanding from your developer about the different elements that have been added in the template code and how you can update them.
As a Marketo user, I am really excited to use the new guided templates. If you need any help in migrating your existing templates or building new ones, feel free to drop a line at firstname.lastname@example.org
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