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      Shopify Marketo Integration Connector: Accelerate Conversions & Boost ROI

      Jun 19, 2020

      3 minute read

      With the growing popularity of your Shopify store,

      Are you struggling to sync your customer data from Shopify to Marketo?

      Is your cart abandonment rate higher than usual?

      Is mapping leads becoming difficult?

      If you answered ‘yes’ to the questions above, Grazitti’s Shopify Marketo Integration Connector is all you need to overcome these challenges.

      In this blog post, we talk about how you, as a Shopify store owner, can overcome these challenges with Grazitti’s Shopify Marketo connector.

      What is Grazitti’s Shopify Marketo Integration Connector?

      Our Shopify Marketo Integration Connector helps you deliver a holistic customer experience by integrating Marketo capabilities into your Shopify store. This enables you to sync Shopify customer data, automate order processing, gather leads into Marketo, and automate marketing and sales processes.

      In a nutshell, the connector enables a secure, flexible, and scalable integration of both the platforms.

      Shopify Marketo Connector

      What our Shopify Marketo Integration Connector does

      The connector helps you:

      Track abandoned cart data

      Shopify Marketo Integration Connector uses the abandoned cart data to recoup lost sales. This includes data about the customer, the product, and reason for cancellation. Syncing this information helps in determining which products are often abandoned at checkout and why.

      With the information at hand, you can contact the shoppers, potentially offering discounts, and eventually convert lost leads into sales.

      The integration thus automates the lead nurturing process and helps you run better predictive analysis for your future products.

      Sync Shopify orders in real-time

      The connector helps you retrieve order data from Shopify to Marketo and automate related activities to enable a better user experience.

      It also helps you with order and product details, such as the amount of items purchased, billing and shipping address, or order status. Retrieving this order data helps figure out what products are ordered the most or find out sales trends on the basis of region.

      Historical data push

      Integrating Shopify and Marketo enables you to push old customer data along with their order data in Marketo that may be lying in your Shopify store before installing the connector.

      The connector also automates the process of updating data on a daily, weekly, or monthly basis, according to your convenience.

      This can help you carry out data segmentation and target users according to specific products and services.

      Real-time customer data sync

      Grazitti’s Shopify Marketo Integration Connector allows you to perform data synchronization from Shopify to Marketo hence making it less prone to human errors or duplication.

      This helps in saving time, thus enabling your employees to work on building customer relationships and generating more sales within a shorter time frame.

      Sync data in bulk

      The connector allows you to transfer the customer and order data in bulk from Shopify to Marketo and therefore helps manage the workflow.

      The feature increases productivity and maintains data consistency while saving a lot of your time.

      Key takeaway

      Grazitti’s Shopify Marketo Integration Connector is a product aimed at making workflows easier and smoother while facilitating cross-functional collaboration.

      As a result, it helps your teams engage with end-users in a better way to be able to deliver enriched customer experiences.

      Automate Business Processes and Accelerate Conversions by integrating Shopify and Marketo!

      The Shopify Marketo Integration Connector developed by Grazitti brings Marketo capabilities in your Shopify store. The connector is a flexible and affordable solution for all your integration needs between the two platforms. If you want to know more, you can schedule a demo right away or get in touch with us at [email protected].

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