“Contact data ages like fish, not wine…it gets worse as it gets older, not better.” – Greg Thaler
Empowered marketers achieve greater ROI and a squeaky-clean database plays a huge role in administering that. A dirty database consists of bad data, which is a combination of several old or duplicate leads that push you over your Marketo or Salesforce pricing threshold, which may result in exorbitant fees per year. Who wants to lose that money? Nobody! A one-stop-shop solution to chase away duplicates from your database is M-Clean. If you’re a Marketo, Salesforce, or an MS Dynamics user, read on to know how you can deduplicate, detoxify, and demystify your data with M-Clean.
The evils of duplicate data harming your business
Duplicates are unpreventable when you start gaining traction from your database. You need to stay on top of your game to cleanse your database of these duplicates. Tread carefully while verifying both lead records (the original and the duplicate) and identify which record has the most significant data (i.e., email address or phone number). Following are the evils of duplicate data: