Implementation of marketing automation leads to a 451% increase in qualified leads, 28% boost in sales productivity, and a 28% increase in revenue growth[i].
It is no wonder that it has become a popular tool among modern marketers to streamline marketing processes, improve lead generation, and enhance overall marketing operations.
However, there are several common limitations and challenges that marketers may face while using marketing automation platforms, including:
- Data Management
- In-Depth Know-How of all Capabilities of the Platform
- Increasing Platform/License Costs
- Inaccurate Reporting or Email Delivery Rates
- Measuring the ROI of the Platform
- Campaign Management
Even when working with a robust and feature-rich marketing automation tool like Marketo, you can face such challenges.
What if you can double the performance of Marketo?
In this blog post we’ll discuss the top hacks that can help you maximize the efficiency of your Marketo instance and drive more results.
Top 7 Hacks to Boost the Efficiency of Your Marketo Instance
Marketo enables you to create effective marketing campaigns, generate high-quality leads, and boost ROI. We’ve got some hacks that you can use to amplify the results you’re getting from your Marketo instance.
Here are 7 hacks that we swear by.
1. Follow Data Hygiene Best Practices for a Clean Database
It is critical to ensure that your Marketo database is accurate, up-to-date, and free of duplicates. This is because a clean database is essential for effective communication with your customers and prospects, and it can be your key to making data-driven decisions.
To maintain clean data in Marketo, you must follow data hygiene best practices. One of the best ways to achieve this is to implement a data dedupe solution for Marketo. It can help you remove the existing and real-time duplicates from your Marketo database.
2. Use Pre-Fill Functionality on Your Marketo Forms to Maximize Your Lead Generation Efforts
Pre-filling forms with existing customer data can save time and improve CX and conversions. To gradually gather more comprehensive prospect data for more efficient targeting of personalized offers, start by keeping the initial contact simple, such as asking for a name or email, and then progressively requesting additional information with each subsequent form.
However, if you’re using Marketo as your marketing automation platform, maximizing lead generation efforts can be challenging, especially since the Munchkin Cookie tracking has been discontinued in Marketo. That’s where you need a comprehensive solution for Marketo that helps you to overcome this issue by enabling a pre-filling feature on your Marketo forms. It reduces the time & effort required from returning leads to fill out forms, boosting conversion rates.
3. Leverage Lead Management Capabilities to Generate High-Quality Leads
Marketo’s lead management features, (like lead capture, nurturing, and qualification) can help you save time and resources, and generate higher-quality leads that are more likely to convert into customers. Personalized engagement and valuable insights into lead behavior can further enhance the customer experience and help optimize marketing efforts for better results.
Better collaboration between marketing and sales teams is another benefit of Marketo’s lead management features. This helps to improve communication and alignment towards common goals.
4. Backup & Restore Your Marketo Assets to Protect Them
By creating a backup of your Marketo assets, you can safeguard your business against potential data loss due to system failures, user errors, or malicious attacks. With backup in place, you can easily restore Marketo assets thus, reducing downtime in case of asset loss or having to recreate it from scratch.
Moreover, implementing a reliable backup and restore solution for Marketo assets can reduce the risk of disruption for ongoing marketing activities.
5. Integrating Marketo With Your Content Management System to Improve Customer Engagement
Integrating Marketo with a Content Management System (CMS) can help you streamline your marketing efforts and improve your content creation & distribution processes. It allows you to track the effectiveness of your content, gain valuable insights into customer behavior and preferences, and improve lead generation and conversion rates.
Combining Marketo and CMS together increases transparency and helps you in automating various processes. If you’re using WordPress as your CMS, you can easily accelerate your website conversions by using a robust WordPress-Marketo Connector.
6. Optimize Global System Processes to Drive More ROI
Optimizing global system processes in Marketo can bring significant benefits to marketers. It can improve efficiency, consistency, and data management, leading to a better customer experience. By streamlining marketing operations and ensuring consistent messaging, marketers can save time and resources while building better relationships with customers.
Optimizing your Marketo instance can help achieve better ROI by reducing costs and increasing the effectiveness of marketing campaigns.
7. Create a Custom Sync Rule in Marketo to Improve Data Quality
By creating a custom sync rule, you can ensure that only relevant and accurate data is synced between systems. This can help you in improving data quality, reducing errors, and increasing efficiency.
Custom sync rules can provide greater flexibility and control over the sync process, enabling you to customize the sync frequency, sync fields, and other parameters based on your specific needs. Ultimately, you can better manage and leverage your marketing and sales data, leading to better insights, smarter decision-making, and improved business outcomes.
Modern marketers prefer Marketo for developing and implementing complex campaigns that target specific audience segments with personalized content. With the help of our custom solutions, you can enhance the capabilities of Marketo and elevate your marketing endeavors to the next level.
Ready to Optimize Your Marketo Instance and Boost Conversions? Talk to Us!
[i] Finances Online
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