2016 rocked with its exclusive web and app design trends, ranging from flat design, material design and card layouts to irregular grids and animation. This has made web designers burdened with the challenge to deliver a personalized, interactive, and relevant user experience in the upcoming year too.
So, here comes the million-dollar question: What design trends will prevail in 2017? Let’s take a look at the top 5:
Mobile First Design
With a smartphone penetration of 80.6% in the US market in 2016, mobile phones will continue to serve as the most widely used gadget for connecting to the internet. This will increase the importance of responsive websites too, due to which, most of the companies will follow a ‘mobile first approach’ to design their sites. In 2017, companies will be concentrating more on designing websites for mobiles first, followed by tablets and then desktops.
Age-Based Responsive Design
As we cannot expect from a kid to read news that is structured for a mature person, so, in the coming year, web pages will respond according to the user’s age, especially those sites which cater to multiple age groups. For example, the font size may vary for elderly users, the young users will get to see loud and vibrant colors while the middle-aged ones will see a much simple and elegant version of the web page. For using age-based responsive design, you need to identify user personas and collect customer information for enhancing their experience.
Big Bold Typography & Vivid Color
In the coming year, bold typography and vivid color will become more prominent in the web industry. Vivid color induces energy and warmth to a web page. Also, typography is an important constituent of web design since a web page includes 95% typography. In the coming year, brash typography will be preferred to invoke emotion and set the tone right from the off.
Microinteractions will be another highlight in the coming year. It will include product interactions, which will be based mainly upon tasks such as clicking “Like”, pressing a button, or setting an alarm. On visiting Facebook or LinkedIn or any other social media platform, you will probably engage with dozens of micro interactions, most of which will be invisible or very small to be noticeable.
With a compelling and memorable visual content, bespoke illustrations will make its way to the design market as the popularity of stock images will fade gradually. Specific illustrations will add unique appeal to your site. Moreover, when given a blank canvas and an opportunity to explore more avenues, you will be able to express yourself more than ever before.
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