Evolution is the only constant.
We say this because we’ve witnessed tech evolution and changes in customer preferences as brands switched from offline to online.
The internet, today, has become a digital avenue for a plethora of activities for organizations as well as users. And this surge in the usage of the internet has resulted in the rise of Web 3.0.
Not familiar with the term? Let’s deep dive into Web 3.0 and learn why it’s the next big thing in the world of online communities.
What is Web 3.0?
Web 3.0 can be defined as a new version of the internet that uses data insights. It streamlines every digital process, and makes them more intelligent and decentralized.
Data, in Web 3.0, can be in the form of services and content that’s curated by users. It comprises three main elements, namely:
- 3D Graphics
The Relevance of Web 3.0 in Online Communities
Brands leverage online communities to cement authentic relationships with their customers. Through communities, brands give their customers a safe space to interact, exchange thoughts, and raise issues. Members and the organization alike, thrive to accomplish the same goal of achieving customer success.
And, as the internet is evolving, the interactions that take place within an online community are also becoming more advanced. Web 3.0 in communities is an avenue that opens new doors for brands. Being data-driven, brands can get deep insights into customer preferences and deliver a customer-centric experience.
Communities and Web 3.0: What’s the Plus?
Now that we’ve touched base on what Web 3.0 is and its relevance in the community space, Let’s deep dive into its advantages for communities.
1. Enhanced Security of Data: Given the nature of digital experiences, we cannot expect everything to always run smoothly. And the biggest concern that haunts most brands is that of customer data security. But with new advancements, come new opportunities. Web 3.0 delivers just that with respect to data security and secures personal user data and information even more. Members will be able to enjoy a more immersive community experience without having to worry about data and privacy frauds.
2. Better Engagement With Enhanced Features: With more developments in the 3D technology and data processing space, brands will be able to integrate new, advanced features into their online communities. As a result, they will be able to interact with members in new ways such as AR, VR, and ML, all while delivering wholesome experiences.
3. Generation of Customer-Centric Content: Web 3.0 is centered around user-generated content. It will enable customers to take full control of what and when they wish to post in the community. Communities will be completely user-generated content driven in the reign of Web 3.0.
Web 3.0 brands such as Bitcoin, Diaspora, Steemit, and more are sure to reap the benefits from its application in the community space. It will open new avenues and bring forth new opportunities for brands to know their customers better and create superlative experiences.
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