Big data continues to get bigger.
So why should this matter to you?
Well that’s because it has the potential to impact almost any aspect of your organization.
In fact, a survey shows that transformation and innovation are the primary drivers of investment into artificial intelligence (AI) and big data.
Therefore, in this blog post, we look at the trends in big data that will help inform your business strategy in 2021.
So, let’s get started!
Big Data Goes to the Cloud
One of the biggest advantages of cloud computing is that you can access data irrespective of your location.
In fact, businesses are increasingly running big data workloads on the cloud.
Research shows that 45% of organizations worldwide are running at least one big data workload on the cloud.
Furthermore, it is estimated that public cloud services will drive as much as 90% of innovation in data and analytics.
Augmented analytics is projected to be a key driver of trends in big data.
It enables you to speed up decision-making by simplifying & centralizing your data architecture and automating data management tasks.
This means applying technologies such as AI, machine learning (ML) and natural language processing (NLP) to big data platforms.
Big Data in IoT
Integrating IoT with machine learning and data analytics enables you to enhance the flexibility and accuracy of responses made by machine learning.
Large businesses are already using IoT devices to perform data analytics with increasing efficiency.
In fact, Forrester predicts that the universality of IoT devices is likely to finally unsettle traditional business in 2021.
The Data-as-a-Service market is projected to grow at a CAGR of 10% and reach USD 46.5 billion in value by 2025.
Employing DaaS enables you to enhance customer experience, increase revenue, and develop improved products and services.
In fact, 65% of respondents in a research survey think that employing Data-as-a-Service has helped them improve data analytics capabilities in order to better understand customer experience (CX) requirements.
In addition to this, 52% of those surveyed think that DaaS has enabled them to optimize internal collaboration between creative and marketing teams.
2021 is predicted to be a turning point for edge computing.
The emergence of newer business models is projected to enable the deployment of edge computing that is currently in production.
While cloud platforms will compete with this trend, AI and 5G are likely to accelerate use cases in edge computing.
And that’s a wrap on big data trends to help you power your business strategy with data-driven decision-making in 2021.
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