Why Content Marketing Matters To Your Business
Content is the king, and that is for a reason. A whopping 88% of B2B marketers use content as part of their marketing strategy. Content marketing has become one of the most preferred ways to foster relationships with consumers. Gone are the days of text-based media such as websites, blogs, press release and social media. Today, quality content has also become the backbone of videos, podcasts, images and other multimedia formats. This tectonic shift has also changed how consumers perceive brand communication messages. So, where does content marketing fit in this larger picture? How can an effective content marketing strategy help your business? These are some of the questions we’ll try to explore in this blog post so that your business can get the crown it deserves.
What Is Content Marketing?
As defined by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” By this definition, it is clear that establishing consumer trust through relevant communication is far more effective than a ‘hard sell’. It is also safe to conclude that your content should be valuable, relevant and consistent.
Valuable – If your content is valuable, people will get something worthwhile out of it and it will create a recall value. On the contrary, invaluable content will get lost in the black hole that is the Internet.
Relevant – Your content should aim at your audiences’ wants, needs, and interests. Try to establish your brand as an expert they reach out to for answers.
Consistent – Consistent messaging can make your brand recognizable. The look and feel as well as the tone and writing style should be consistent with all the content that you push through different marketing channels.
Why Is Content Marketing Important For Consumers?
With a massive shift in consumer behavior, content marketing matters to consumers because they have a strong appetite for relevant information. Today, consumers prefer to read about products/services before buying them. And this is a fact that holds true for both B2B and B2C organizations. People don’t like being sold; they want relevant content that helps them make good decisions.
Why Is Content Marketing Important For Search Engines?
In the age of the Internet, consumers turn to search engines to find solutions to their problems. Sometimes the best bet to find new customers is to be where your consumers are: the Internet. Most of the search engines use algorithms to rank relevant and informative content. Create high-quality content with an appropriate percentage of keywords for higher organic ranking on search engines. It is the best way to generate quality leads and drive inbound marketing.
Finally, Why Is Content Marketing Relevant To Your Business?
Relevant content can help organizations foster customer relationships. It helps you gain the trust of your consumers by addressing some of the important topics affecting them. Good content can replace the less effective “hard sell” tactics like cold-calling and can help you become a thought leader in your industry. It increases traffic to your websites, blogs, and social media networks and also provides your prospects with the opportunity to share your content.
Investing in an effective content marketing strategy will generate real leads. People want to do business with companies who understand them, and content marketing provides that platform to earn their valuable trust. Through proper messaging, it can show how your services/product can alleviate your consumers’ pain points and leave a positive impact on their lives.