Data is ‘THE’ asset for modern marketers to blaze ahead in today’s digital-first world.
As important as data is, it’s equally important to secure it. And data security becomes all the more important because if data is lost, so is your customers’ loyalty and trust in your brand.
Whenever you think of data security, it’s not just about making sure that the right people have access to the right data, but also ensuring that there is no unauthorized access. Specially, for your MarTech tools like marketing automation platform and CRM because they’re the goldmine of customer data.
Given the rising threat of data breaches, it’s important that your choice of technology not just aligns with your goals but also, safeguards your data. One such platform is HubSpot, apart from ruling the marketing automation space, it ensures secure solutions by incorporating a range of security tools into every service they provide.
So, let’s understand how HubSpot ensures the security of your data.
HubSpot’s Data Security Pillars
HubSpot strives to make users’ experience as secure and comforting as possible. That’s why, it ensures that all data is treated with utmost care and security.
Here’s how HubSpot ensures data security.
1. Data Resilience
When working with HubSpot, you can rest assured that your data is secured and backed up by duplicates and multiple other backups as well. Should anything bad happen, HubSpot recovers your data from exactly where you left off.
Online replicas and several other backups ensure that customer data is completely safe and secure. Should anything bad happen, HubSpot makes data recovery a breeze.
The HubSpot security team is accessible 24/7 to help you with any security concerns. On top of that, the operations team monitors the software constantly so that they can immediately step in if something looks disorganized. To ensure transparency and trust, HubSpot shares real-time updates on status sites about security, incident reports, and any ongoing maintenance.
2. Advanced Application Security
An application is said to be secure if it can handle a high volume of users with security. And HubSpot does just that with HubSpot’s Distributed Denial of Service (DDoS) and securing your content and lead data with standard SSL!
It has built-in protection when you approve the prospect information on the platform. It also allows you to keep the data safely encrypted for safe access.
3. Frequent Robust Audits
HubSpot lives and breathes data security, which is why they implement quick and robust processes to discover and rectify security bugs. Its infrastructure runs static code analysis, dynamic application, and vulnerability scans day in, and day out.
HubSpot tests their products themselves thoroughly and also turns to third-party security experts three times a year. Their rigorous testing makes sure everything is working as expected, and you can focus on meeting your goals.
4. Instant Response to Security Issues
One of the great things about HubSpot’s security features is that they respond to system issues quickly. Its infrastructure is made in such a way that it can automatically detect and prevent attacks using multiple technologies.
Thanks to its highly responsive incident response program, HubSpot can investigate data sources to refine their activities and ensure efficacy.
5. Secure Data Centers
Physical security protections are needed for the security of data. With HubSpot, you don’t need to worry about exposed sensitive information as HubSpot works with the world’s leading data centers. These centers have physical security in place to protect your data. Security staff controls and monitors access to these data centers with strict control and video surveillance.
Growing a business is stressful, tedious, and overwhelming. On top of that, most of us are probably not familiar with the nuances of data security as data breaches have become a common occurrence across companies, nowadays.
HubSpot doesn’t leave any stone unturned and makes sure that your data stays safe with its added security features. It helps you grow your business by guiding you through the many intricacies of maintaining data security.
All in all,
Using marketing automation software with added security means reduced overheads, increased sales productivity, and the ability to scale your business with limited resources!
And HubSpot is consistently prioritizing security with industry best practices like the OWASP Top 10 and the CIS Critical Security Controls and incorporating new ways to tackle the rising data threats so that any organization can be ready for the future.
Want To Eliminate Your Data Vulnerabilities in HubSpot? Let’s Talk!
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