Nurtured leads can produce an average of 20% increase in sales opportunities versus non-nurtured leads. However, in 20+ Marketo Audits that we did in past few months at Grazitti, we found that most of Marketo instances had a significant percentage of inactive leads. Except email batch-blast programs and minimal optimization activities, we observed that very few instances were in process to start nurture strategy. Besides, most of the instances were not using the “Engagement Program” type in Marketo.
Since time is a scarce resource for marketing, developing valuable content consistently is a challenge. This seems to be a reason for the lack of using nurture programs in Marketo. However, Engagement Program, and other Marketo Practices help you scale your engagement.
Guiding you through how you can leverage lead nurturing in Marketo, we bring you a short, easy-to-digest, and insightful webinar that includes video illustrations from pragmatic examples of nurture programs.
We discuss various administrative challenges, key features of Marketo Programs to assist you scale Engagement and how these features help you resolve the challenges. This exciting 30-minute webinar is aimed to empower you with a perspective we’ve gained at Grazitti while working with various nurture programs over the past couple of years.
By the end of this webinar, you will know how to set up simple as well as complex logic in Marketo, build engagement programs, and nurture your leads effectively.