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      Alteryx

      Introducing Custom Connectors for Alteryx

      May 17, 2017

      1 minute read

      Currently, less than 0.5% of all data is ever analyzed and used.*

      Alteryx, the leader in self-service data analytics, has been changing this for a while now. It provides extensive out-of-the-box connectors that are used to retrieve or push data to the cloud. While it has exceptional connectors such as Adobe Analytics, Alteryx Web Data Connector for Tableau and Amazon S3 Download Tool, it doesn’t cover all the platforms. Understanding the need for fetching data from more platforms, the analysts at Grazitti have engineered more than two dozen custom connectors for Alteryx, with close to 100 more prioritized for development in the near future. These connectors empower you to perform better analysis with Alteryx by allowing you to fetch data from a variety of platforms ranging from databases to social media to online advertising channels and more. Click on any of the below categories to find out from which platforms you can bring data into Alteryx.

      Custom connectors for Alteryx

      Database Connectors

      Aster Output

      Aster by Teradata is a database that helps you deliver powerful big data analytics. With our Aster Output database connector, you can:

      • Write data back into Aster from any Alteryx datastream
      • Create a new table, append existing, delete, overwrite or update any table
      • Specify the partition key and the compression – high, low, medium

      Aster Input

      Teradata Aster database provides better performance and scalability, thereby delivering powerful big data analytics. The Aster Input tool enables you to:

      • Fetch data from any particular table that resides in Aster into Alteryx
      • Select fields – all or partially – that you want to fetch

      Google BigQuery Input

      BigQuery is Google’s serverless low-cost enterprise data warehouse for analytics. Our Google BigQuery Input tool empowers you to:

      • Fetch data from any particular project, dataset, or table that resides in BigQuery into Alteryx
      • Select fields – all or partially – that you want to fetch

      Google BigQuery Output

      Google’s BigQuery is a fully managed and serverless big data analytics platform. The Google BigQuery Output tool allows you to:

      • Write data back into Google BigQuery from any Alteryx datastream
      • Create a new table, append existing, delete, overwrite or update any table
      • Specify the conditions when you need to update a table or dataset

      Online Advertising Connectors

      Google AdWords

      AdWords is Google’s premier online advertising service, where advertisers pay to display advertisements to web users. With our Google AdWords connector, you can track campaign performance, number of clicks, conversions, and revenue. You can retrieve the following object information:

      • Account
      • Ad
      • Ad Group
      • Campaign
      • Keyword

      DoubleClick (Publisher)

      DoubleClick for publishers is a free ad management solution. Our DoubleClick connector enables you to measure ad sales/ orders delivered. The connector helps you retrieve the following object information:

      • User
      • Company
      • Order
      • Ad Unit

      DoubleClick (DCM)

      DoubleClick Campaign Manager simplifies advertising campaign management. The DoubleClick (DCM) connector enables you to measure campaign performance, site visits, marketing channels, and more. With the help of our connector, you can pull the following information:

      • Ads
      • Advertiser
      • Campaigns
      • Change Logs
      • Creatives
      • Food Light Activities
      • Placements
      • ReMarketing
      • Sites
      • User Profiles
      • User Roles

      DoubleClick Search

      DoubleClick Search enables you to realize market-leading performance in search and gives you a complete view of your digital marketing across channels.  The DoubleClick Search connector helps you track the channels of your Ads/campaign. With our connector, you can pull objects like:

      • Campaign
      • Advertiser
      • Keyword

      AdRoll

      AdRoll is a retargeting and prospecting platform that helps you attract and convert more customers. Our AdRoll connector helps you fetch data from AdRoll into Alteryx, and enables you to track campaign performance, conversions, revenue, number of clicks. You can pull objects like:

      • Ad
      • Attribution
      • Campaign
      • Ad Group                                                                                                                                                

      Bing Ads

      Bing Ads is Microsoft’s Search Engine Marketing service that provides PPC advertising on Bing and Yahoo! Search engines. Our Bing Ads connector allows you to monitor and track campaign performance, number of clicks, conversions, revenue etc. You can pull the following objects from Bing Ads into Alteryx:

      • Campaigns
      • Keywords

      Yahoo Ads

      Yahoo Ads is a part of the Bing Ads service that allows you to advertise on the Bing Network. With our Yahoo Ads connector, you can fetch data from Yahoo ads into Alteryx. The connector enables you to track campaigns, conversions, revenue, clicks and more. You can pull the following objects:

      • Campaigns
      • Ads
      • Ad Group
      • Keywords

      Social Marketing Connectors

      Facebook Marketing

      Facebook Marketing allows you to build marketing automation with Facebook’s advertising platform. Our Facebook Marketing connector enables you to track campaign performance and revenue generated by your campaigns. You can pull the following objects into Alteryx:

      • Ad Sets
      • Ads
      • Campaigns
      • Insights

      LinkedIn Ads

      LinkedIn Ads is a targeted self-service marketing solution that allows you to advertise on LinkedIn. The LinkedIn Ads connector helps you track your campaign’s performance and the revenue it generated. With our connector, you can pull out the following Information into Alteryx:

      • Impressions
      • Clicks
      • Average CTR
      • Total Spent
      • Total Engagement
      • Average CPC
      • Average CPM
      • Likes
      • Comments
      • Shares

      YouTube Ads

      YouTube Ads allow you to advertise on the video sharing platform. With our YouTube Ads connector, you can track and monitor the revenue generated by your campaigns and its performance. You can fetch information like:

      • Annotation
      • Click Through Rate
      • Annotation Close Rate
      • Comments
      • Dislikes
      • Likes
      • Shares
      • Views
      • Average Seconds Spent

      Twitter Ads

      Twitter Ads enables you to reach potential customers and gain more followers by advertising on Twitter. Our Twitter Ads connector helps you keep a track on the revenue generated and the performance of your campaigns. You can pull the following information from Twitter Ads:

      • Engagement
      • Impression
      • Retweets
      • Replies
      • Likes
      • Clicks
      • App Clicks
      • URL Clicks

      Social Media Connectors

      Facebook Pages

      Facebook Pages allows you to give your brand or business a voice on the social media platform and connect with people. The Facebook Pages connector helps you track page information like About, Description, Followers, Likes, Posts and more. You can pull the following information from Facebook Pages:

      • Link
      • Location
      • Likes
      • Preferred Audience
      • Posts
      • Comments

      Twitter

      Twitter is an online social networking and microblogging platform. Our Twitter connector for Alteryx enables you to track fans/followers, tweets, mentions, hashtags, along with public information for an account. The following data can be retrieved from Twitter with our connector:

      • Account
      • Friends
      • Followers
      • Latest Direct Messages Received
      • Latest Direct Messages Sent
      • Latest Home Timeline
      • My Tweets

      LinkedIn

      LinkedIn is a social networking service that is oriented towards business and employment. With our LinkedIn connector for Alteryx, you can track your connection’s response with the help of the data retrieved by our connector. You can pull the following objects into Alteryx:

      • Followers
      • Likes
      • Comments
      • Shares
      • Posts

      YouTube

      YouTube is a video-sharing website that lets you upload, watch, and share content. Our YouTube connector allows you to track viewer response and helps you perform sentiment analysis by pulling the following objects into Alteryx:

      • Views
      • Comments
      • Likes
      • Dislikes

      Instagram

      Instagram is a photo-sharing application that allows users to share pictures and videos. Our Instagram connector for Alteryx helps pull out the following objects into Alteryx:

      • Comments
      • Likes
      • Relationships
      • Tags
      • Media
      • Users

      Pinterest

      Pinterest is a platform that allows you to find, save, and share ideas. With our Pinterest connector for Alteryx, you can track readers and pins, and perform opinion mining on comments. The connector allows you to pull the following objects into Alteryx:

      • Username
      • Description
      • Link
      • URL
      • Note

      Others

      Xactly

      Xactly is a provider of cloud-based incentive compensation solutions. Our Xactly connector helps you track and monitor delinquency, portfolios, and contracts. The connector allows you to pull all objects from Xactly like:  

      • Customers
      • Order Stage
      • Product
      • Business Group
      • Currency
      • Employee Status
      • Order Type

      Qualtrics

      Qualtrics is a leading research and experience software. Our Qualtrics connector empowers you to perform opinion mining and gain valuable insights. With our connector, you can retrieve the following data:

      • User
      • From Email
      • Survey ID
      • Response ID
      • Message  

      Google Search Console

      Google Search Console helps you monitor and maintain your site’s presence in Google Search results. The Google Search Console connector helps determine visitor behavior, and monitor the efficiency of online campaigns. Our connector allows you to retrieve the following data:

      • Sites
      • Sitemaps
      • Site Analytics  

      Lithium

      Lithium is a software provider that allows businesses to connect with customers through digital channels. Our Lithium connector helps you track your community’s performance by allowing you to pull the following objects into Alteryx:

      • Author
      • Views
      • Kudos
      • Board ID
      • Message Rating
      • Post Time

      Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.* The data scientists at Grazitti are on the mission to empower Alteryx users to bring data from as many platforms as possible into Alteryx and analyze it. The more data you analyze, the deeper insights you get and the more informed decisions you make.

      Meet us at the Alteryx Inspire ’17

      With 1000+ digital services customers, leverage the cross-platform and cross-vertical expertise of our highly dynamic team. Drop by booth number 108G at ARIA, Las Vegas from June 5-7 for some cool swag. Schedule a meeting today!

      *According to Forbes