Emails are a key touch point in lead generation and nurturing campaigns; and if you are using a marketing automation tool like Marketo, life becomes much simpler.
Below are best practices, including the dos & don’ts – all combined into one, which we have put together after completing a bunch of successful projects in Marketo.
- Cascading Style Sheet (CSS) Styles
- HTML Code
- Mobile Friendly
- Use Images Wisely
- Test the Email
- Manage user preference and opt-out
- Give readers a sense of security
- Segment the List